Guides · Pricing
Guides · Pricing
Rebuilding a no-code prototype into production software starts at ₪4,500 for a website, ₪12,000 for a web app, and ₪25,000 for an application. The final number is a fixed written quote, built from the real hours the job needs: the hours our AI agents do and the hours we do. You pay for the work the system requires, not for an open-ended hourly meter.
This is the cost chapter of our complete guide to taking a Lovable prototype to production. These are the same numbers we publish openly, with the reasoning behind them.
Hourly billing puts all the risk on you: nobody can tell you the final number until the work is over, and a slower developer earns more for the same result. So every project here starts with a written quote for a defined scope, and the price is known before the first line of production code. We work that price out from the real hours the job needs, counting both the hours our AI agents do and the hours we do. Because the agents carry a big share of the build, the same production result costs less and ships faster than the traditional studio rate.
The written scope also protects you when requirements grow. A new request gets its own line, at ₪170–200 per hour, or ₪220 when a security or algorithm specialist is needed, instead of quietly inflating the original bill.
| Product | Starting price | Timeline |
|---|---|---|
| Website | From ₪4,500 | about 1 to 2 weeks |
| Web App | From ₪12,000 | about 3 to 6 weeks |
| Application | From ₪25,000 | about 4 to 12 weeks |
A Website is a fast, professional site you own outright: core pages, a lead-capture form, on-page SEO, analytics and your own repo and hosting. A Web App is a real application in the browser, and most teams pick this one: user accounts, a database, an admin area and a private area for every user, role-based access, payments and email integrations, security hardening and monitoring.
An Application is anything beyond the browser: a mobile or desktop app, or a larger custom system with a backend and API, external integrations like ERP or CRM, sensitive data or serious scale.
The product price covers the engineering: the rebuild itself, security hardening, testing and deployment. Third-party costs like hosting, the domain and LLM API usage are billed by usage; we get paid for our work, not for the products your system runs on. That distinction sounds small, but it's exactly where some agencies' invoices swell: a quiet markup on every third-party product your system needs.
Security hardening sits inside every product rather than being sold as an extra. The specific holes it closes are documented in security holes we keep finding in AI-generated apps. After launch, ongoing maintenance is a separate agreement; industry-standard annual maintenance runs about 15–30% of the original build cost.
Payment comes in three stages, each tied to work you can see.
40% on signing · 30% mid-project · 30% on delivery. Full ownership of the code and the IP transfers to you with that final payment.
That last clause matters more than the percentages. What ownership actually means, and how to check you have it, is covered in who owns the code your AI builder wrote.
Every project starts with a short written quote, valid for 14 days. If the quote or the scope doesn't match what you expected, that's the moment to say so, before anything gets built.
Because most of what you pay for is invisible in a demo. Anyone can prompt an AI tool into something that runs. Taking that to production means penetration testing before release, cross-account isolation checks with two real accounts, environment testing, and a deployment that gets verified instead of assumed. Slow, unglamorous work that makes up most of the bill.
The cheaper quote usually skips exactly that part. We've rebuilt apps that went live with security holes because nobody priced in hardening, and apps that kept breaking in daily use; in every case the repair came on top of what the owner had already paid for the first build. And when a task needs a security or algorithm specialist, it appears as a written ₪220-an-hour line, not buried in the total. You aren't paying a premium for a logo. You're paying for the parts that keep the invoice from arriving twice.
We've delivered 15 production apps, with two more in progress now. A website really does ship in about 1 to 2 weeks; a web app runs about 3 to 6 weeks, including penetration testing before deployment; and a larger application runs about 4 to 12 weeks, depending on integrations and how much environment testing they need.
Fity, a WhatsApp bot that helps fitness coaches manage more trainees online, came to us as one monolithic file that kept breaking. Because working code existed, we rebuilt on their base: weeks of coding and testing, ending in a secured app with a proper backend, frontend and database, running several LLM providers with full data separation. When there's nothing to salvage, the work starts from planning instead, and the price reflects that difference in scope, not a penalty for a messy prototype.
The full breakdown by product, including what each one ships with, is on the pricing page. Straight answers to the questions founders ask about price before hiring anyone are on the FAQ page.
A production readiness check reads your code and your data and tells you what stands between it and paying customers: what is worth keeping, what has to be rebuilt, and what each path costs. ₪1,800, credited back in full against a build booked within 30 days.
See how the check works →